Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:

What helped their YouTube channel take off.
The difference between discounts and promotions.
How they solved their attribution problem.
The #1 metric to track your marketing success.

Shoes Notes & Links

[6:11] What did the Beardbrand team look like at the beginning?
[13:04] Knowing when to delegate.
[15:20] Their process for hiring the right people.
[19:25] How to hire a copywriter.
[22:30] Their Twitter presence.
[30:30] Their YouTube strategy at the beginning.
[33:53] Their biggest marketing mistakes.
[37:27] What does the Beardbrand ad strategy look like?
[40:11] How they think about discounting.
Beardbrand
Beardbrand’s YouTube Channel
Eric Bandholz on Twitter
Dave Gerhardt on Twitter
The Ecommerce Marketing Show Home

How Beardbrand Crushes It On YouTube (with Eric Bandholz)