Joe Harris is the CEO and President of Southwest Meat Association. His membership is mostly in Texas but spans a total of 34 states. He joins me to discuss industry trends and challenges facing the animal protein business. His role is sometimes political so we discuss the real need for an immigrant worker plan (you'll be intrigued by his example of the billboard outside a member's meat packing plant) and the Meatless Monday policy in New York City. Joe also delves into the story of food safety and why he objects to plant -based protein being able to call itself "burger." Sit down and listen to this episode with a steak — just when we thought we were done, Mr. Harris brought up a few more topics!
