Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses.

He recently published a book about PR called FREE PR. We go through a number of ways to generated PR for your online store:

• Positioning: Position Value
• User High Concept Pitch - e.g. My company is the Uber for ….
• Define Target Market

Use Press Releases for...

• Product Launches
• Announcements
• Evergreen
• Product Reviews

Remember that you are pitching a Peacock company NOT a pigeon.

 

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