You can be the best programmer, the most knowledgeable with nutrition protocols, and be an anatomy and physiology wiz. If you don't understand your target audience's pain points and what they struggle with and communicate effectively why you are their solution, you can sound as smart as anyone out there and still get crickets. Today, Kayla Diamond, CEO of Evolve Health and Performance and past IFCA student, is here to discuss her initial struggles with this very topic and more.

Time Stamps:

(1:37) Overcoming Initial Resistance

(4:00) The Early Journey

(10:33) Relationship

(12:50) Treating Marketing Equally with Training Knowledge and Expertise

(16:54) Coaching is an Art

(22:35) Niching Down

(28:32) Building a Team

(33:40) Injuries

(41:50) Power of Visualization

(45:00) Investing in Yourself

(48:48) Where to Find Kayla

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Follow Kayla on Instagram!

Follow Evolve_HP on Instagram!

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