Show Notes #78: Genius Network Presentation from Bo Eason
- Discover how every story is personal and how to use that to connect with your ideal customer
- Why people don’t buy the idea, they buy the story attached to the idea
- 3 Critical Steps to Apply Your Personal Story
- Be personal with your story (The more personal, the more universal it is)
- Why telling your personal story liberates the audience
- The most effective ability every leader must have