The Small Business Big Marketing Podcast with Tim Reid

Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661

Dec 11, 2023

New York fashion stylist Nicole Russo shares tips on looking sharp in business, discussing the right look, measurable ROI from appearance changes, styling advice by industry, changing your look based on setting, branded uniforms, dressing to match clients, and simple hacks for a sharp look.

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Introduction

00:00 • 5min

The Impact of Personal Presentation on Success

04:54 • 18min

Exploring the Influence of Style and Confidence in Professional Settings

22:57 • 3min

Importance of Intentional Dressing for Business Credibility

25:39 • 2min

The Impact and Importance of Dress Codes in Various Business Environments

27:55 • 13min

Exploration of Cringy and Cyclical Fashion Trends

40:53 • 2min

Exploring Fashion Brands and Unique Business Names

43:04 • 2min

Exploring Fashion and Styling with New York Fashion Stylist

45:05 • 4min

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

A little more about New York stylist Nicole Russo...

Today’s special guest, Nicole Russo, is a fashion stylist based in New York who is all about helping business owners look and feel like the rockstars they truly are, regardless of their size or what's held them back before.

From the Saudi Royal family to Google big shots and even New York Times executives, she’s dressed them all and left them pretty damn happy with themselves.

So if the idea of looking sharper, smarter or more business-like appeals to you, then you’ll love what Nicole has to share including:

What’s the right look for you and how to get it important
Examples of how a change in one’s appearance resulted in a measurable ROI
How styling advice differs by industry
How to change your look based on the business setting
When should a business have branded uniforms
Whether we should dress to match our clients
And of course some simple hacks to get you looking sharp pronto!

As always, you’ll find a snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.

I kicked things off by asking Nicole how she turned some bad dates into a successful styling business …

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