The great debate: Marketing's role in B2B with Bill Macaitis

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: 

- A great debate on the role of marketing in B2B orgs.

- Setting clear priorities with the V2MOM framework. 

- How CEOs should hold their CMO or marketing leader accountable.