AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Marketing Scientists
The great debate: Marketing's role in B2B with Bill Macaitis
Sep 6, 2024
37:12
Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode:
- A great debate on the role of marketing in B2B orgs.
- Setting clear priorities with the V2MOM framework.
- How CEOs should hold their CMO or marketing leader accountable.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode