MIDCONVO Scaling Your Creativity (with Daniel Schiffer) - 083
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Dec 2, 2024 Daniel Schiffer, a Toronto-based filmmaker and YouTuber with over 2 million subscribers, shares his transformative journey in the creative industry. He discusses the impact of the pandemic on his career and the shift towards personal branding and short-form content. The conversation delves into the psychological challenges of maintaining authenticity amidst viral pressures. Daniel emphasizes the importance of taking breaks to combat burnout and evolving one’s definition of success in the ever-changing landscape of content creation.
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Early Video Beginnings
- Daniel Schiffer started with a Sony Cybershot, filming skateboarding and hockey.
- He freelanced in high school, studied marketing, and returned to video after graduating.
Pricing Advice
- To determine pricing for creative work, talk to other creatives.
- Social media platforms facilitate finding and connecting with other creatives for advice.
Balancing Client Work and YouTube
- Daniel prioritized YouTube content by doing spec work, like the pizza video.
- He integrated client work and YouTube by prioritizing projects that benefited both.