It's Super Bowl week and the boys make their predictions.

Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?

Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do?

Winners and losers include Nielsen and Hertz communications.

Rants and raves include AMO and Trump Coin.

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This week's news links:

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Scouting Sessions: Omar Marmoush and Eliesse Ben Seghir