Meet Zora Artis, GAID IABC Fellow SCMP, CEO of Artis Advisory, Co-founder of The Alignment People, and Chair of the IABC World Conference 2022 as we talk about everything from strategic alignment to encounters on escalators and free ranging employees. Zora is Australia’s leading Alignment Strategist and has worked with leaders, executives, and boards for over 3 decades to ensure their organisation's structure, leadership, people, brand, communication, and most importantly culture, work together to support their strategy and purpose. Combining an award-winning career with vast commercial and board director experience and my alignment methodology Zora now guides clients to optimise simplicity, process, and team contribution. The outcome drives commercial and social impact strategies. You can find some of Zora's research and white papers, plus contact details at www.artisadvisory.com and LinkedIn.