What's up Rock Nation, today we welcome Landon Bytheway. In this episode we talk to Landon about his recent acquisition of Full-Time Filmmaker, going from freelancing to taking over a company, and how his whole business is structured.

Check out Landon here:

https://www.instagram.com/landonbtw/

https://www.youtube.com/ @fulltimefilmmaker

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Timestamps:

0:00 - Trailer

0:52 - Intro

2:12 - One Handed Crack

3:42 - How the acquisition of Full Time Filmmaker came to be

8:18 - Landon bought Full Time Filmmaker for $3.5 Million

10:04 - How Landon got the job at Full Time Filmmaker

15:10 - How Landon made 6 figures as a freelancer

16:03 - Balancing freelance work and Full Time Filmmaker

19:59 - How Full Time Filmmaker has changed since being acquired by Landon

22:21 - How to be a good manager

26:27 - What Landon looks like in new hires

30:31 - Building company culture

33:43 - How the Full Time Filmmaker reacted to the acquisition

37:39 - How to immediately make your videos better

39:51 - Advice to upcoming creators

41:43 - You improve overtime

44:11 - Life is too short to not do the things you want to do

46:59 - Social Media is a highlight reel

48:36 - What makes a great story

50:51 - How to pull yourself out of a low moment

52:54 - How to monetize your personal brand with digital products

1:01:00 - Different ways to monetize as a creator

1:03:34 - The YouTube strategy for Full Time Filmmaker

1:08:25 - Dealing with haters

1:11:10 - There’s enough success for everyone

1:14:06 - Title and Thumbnail strategy for YouTube

1:16:49 - Landon’s work-life harmony

1:19:42 - Creating content for yourself vs. the algorithm

1:22:15 - Advice to your 18 year old self

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