Morning Brew Daily

‘X’ CEO Steps Down After Two Years & McDonald’s Revamps Their Menu

68 snips
Jul 10, 2025
A major leadership shakeup at 'X' occurs as CEO Linda Yaccarino steps down amid controversies. Meanwhile, President Trump’s proposed copper tariffs send prices soaring, highlighting global market complexities. In food news, McDonald's revamps its menu with the return of the snack wrap and a spicy McMuffin to attract customers. Neal shares intriguing insights about Scarlett Johansson's box office success and Lucid Air's record-breaking electric vehicle mileage, amidst a backdrop of declining social interactions among younger generations.
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INSIGHT

X CEO Misaligned with AI Focus

  • Linda Yaccarino improved X's finances but was a mismatch for the AI-driven direction Elon Musk wanted.
  • Advertising revenue improved yet was overshadowed by AI's growth priority in the company.
INSIGHT

Ad Revenue Recovery Challenges

  • Yaccarino used carrots, sticks, and legal threats to bring advertisers back to X.
  • Despite improvement, ad revenues remain about half of pre-Elon Musk acquisition levels.
INSIGHT

Copper Tariff Sparks Price Surge

  • Trump's 50% copper tariff is boosting U.S. copper prices far above global average.
  • Long mine development timelines mean tariffs will raise costs short-term and constrain industries needing copper.
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