Travel Business Lounge | For Travel and Tour Entrepreneurs 017: How A T-Shirt Idea Grew Into A Multi-Faceted Travel Brand | Caroline Sande of Travel Eat Slay
Today's story all started with a T-shirt. Caroline Sande loved the slogan, Travel - Eat - Slay, so she decided to have it printed on a t-shirt that she could wear when traveling. After sharing photos of her in it on social media, people began reaching out to ask where they too could buy the same shirt. And within a few month, this idea for a fun t-shirt had evolved into a full-fledged business.
Fast forward a few years and Travel Eat Slay is much more than a merchandising company -- it's a community. In addition to selling travel apparel, Caroline also began organising day trips around Europe for other UK-based travel influencers interested in visiting the most Instagrammable places. Together, they traveled to cities like Milan and Venice to take photos of each other and create content, all before flying back to London later that same day.
When Covid hit and Caroline was forced to pause her day trips, she launched another business -- the Travel Boxx. This is a quarterly subscription box with must-have travel essentials for her growing community. In today's episode, Caroline walks us through the evolution of her multi-faceted travel brand and shares how she got started with selling merchandise, some of the challenges of being a travel influencer, and lessons she's learned since launching her subscription service. If you've ever considered incorporating merchandise into your business or if you'd like to learn more about working with influencers, this is an especially good episode.
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