So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet?
That’s the wild reality for Lachlan and Austin Macfarlane – aka the Macfarlane Brothers – two self-taught filmmakers whose short-form videos have clocked more than 500 million views online. Starting with a childhood curiosity and a second-hand camera, they’ve grown into full-time content creators, directors, and award-winning storytellers for global brands like Warner Bros., Netflix, and Universal Pictures.
In this episode, they unpack the creative process behind their viral videos, how they turn 15 seconds into a storytelling masterclass, and what it really takes to build an audience that sticks around. Plus, they share what goes into landing brand deals, writing sponsored content that doesn’t suck, and why they’re aiming to direct feature films next.
Whether you're a marketer, copywriter, or creator at heart—this one’s packed with practical gold.
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