Masters in Business At The Money: How to Use Narrative Information
47 snips
Nov 26, 2025 
Ben Hunt, founder of Perscient, dives into the fascinating world of narrative-driven investing. He explores how narratives, much like viruses, spread through media and influence market valuations. Hunt argues that numbers are perceived through stories, making metrics like PE ratios narrative-driven. He also emphasizes the importance of word choice and presentation in shaping narratives. By leveraging big data, Hunt reveals how investors can detect dormant narratives before they catch on, democratizing insights that were once intuitive.
AI Snips
Chapters
Books
Transcript
Episode notes
Narratives Are Answers To Why
- A narrative is any answer to the question "why?" about market moves, valuations, or actions.
- Valuations and multiples are stories because numbers gain meaning through narrative framing.
Measure Presentation Not Truth
- Hunt focuses on presentation not objective truth when measuring narratives.
- He tracks word choice, loudness, frequency, and network measures like connectedness and centrality.
Fade Loud Descriptive Narratives
- Treat narratives like epidemics and measure spread, speed, and mediums just like R0.
- Fade descriptive, after-the-fact narratives when they get loud because they often have short half-lives.
