Grace Hwang leads Design at Carrot, a technology company that helps people quit smoking. For 12 years, she lead healthcare focused projects around the world in her role at IDEO, a global innovation consultancy. IDEO is most famous for popularizing the term design thinking.

Design thinking recognizes that design school teaches how to put people at the centre of what you do. Design lead companies are the ones that put people first with the understanding that what’s good for people is good for business.

With Carrot, Grace is working to understand how better designed experiences can help change hard to break bad habits and behaviours. In this episode, Grace talks about Need Finding, Touchpoints, and Dairy Queen.

First Things First is produced as part of Frontier Media. Learn more at www.frontier.is

Host: Paddy Harrington

Producer and Editor: Max Cotter

Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album “Sketches.” The original can be found at http://freemusicarchive.org/music/Jahzzar/Sketches/sketch_rum-portrait_1585

This episode features an edited version of “The Collector” by Broke For Free from the album “Layers.” The original can be found at http://freemusicarchive.org/music/Broke_For_Free/Layers/The_Collector_1242

This episode features an edited version of “Big Blue” by Podington Bear from the album “Uplifting.” The original can be found at http://freemusicarchive.org/music/Podington_Bear/Uplifting/Big_Blue

This episode features an edited version of “Seashore ” by Podington Bear from the album “Carefree.” The original can be found at http://freemusicarchive.org/music/Podington_Bear/Carefree/Seashore

This episode features an edited version of “A Year” by Broke For Free from the album “Layers.” The original can be found at http://freemusicarchive.org/music/Broke_For_Free/Layers/A_Year