SE8 EP08: From Fungi to Functionality: How Fōrij's Mushroom-Powered Granolas are Elevating Breakfast w/ Parker Olson

On today’s episode, Kunle is joined by Parker Olson, Founder of Forij, a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits.

Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved.

After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting.

It’s an insightful episode as you’d hear Kunle and Parker talk more about Forij’s successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right.

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Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

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Tidio

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