143 - The 2022 NFT Strategy for Brands and Creators with Avery Akkineni of Vayner3

Welcome to the latest episode of The Unstoppable Podcast, where we’re talking to Avery Akkineni. Avery is President of Vayner3, a company focused on building long-term, strategic NFT projects for brands, celebrities, and organizations.

Avery talks about how she entered the world of NFTs, lessons she has learned from Gary V over the past year, the importance of brands having a digital ownership strategy for their intellectual property, and how brands are giving consumers digital property to own.

We talk about how brands are changing the way they do things in response to Web3, how closely brand loyalty with NFTs is tied to price fluctuations, and Avery talks about the different types of content creators she has worked with and how this has changed over time.

Is it more important to focus on Web3 creators or communities, or are they both equally important? Avery dives into this and also shares some pieces of digital property that excite her right now. We also talk about the long-term outlook for the Web3 space when it comes to IP owners.

Finally, Avery shares some key pieces of advice for physical business owners and how they can start using NFTs.

You can follow Josh on Twitter, Avery on Twitter, and learn more about Unstoppable Domains and our work here.

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