3 Point Perspective: The Illustration Podcast The 6 Business Skills Every Artist Needs (That Art School Never Taught)
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Sep 23, 2025 Struggling artists often lack essential business skills. Discover tips on marketing work, seamless client communication, and effective contracts. Learn the importance of a strong portfolio and how to build a recognizable personal brand. Delve into strategies for pricing and project management. Gain insights on navigating the overload of online business advice, distinguishing between valuable strategies and fleeting tactics. Tune in for actionable tasks that elevate your artistic career from good to great.
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Talent Without Process Loses Opportunities
- Riley had jaw-dropping work but no website, poor communication, missed deadlines, and undercharged clients.
- The art director loved the art but lost trust and never rehired Riley.
Professional Process Wins Repeat Clients
- Taylor's art was solid but the professional process — clear website, prompt replies, timelines, and scope — won repeat work.
- The publisher was impressed by the experience and kept Taylor on a shortlist for future projects.
Strategy Outlasts Platform Tactics
- Strategy (product, marketing, repeat customers) is timeless while tactics (platforms, formats) change.
- Keep strategy steady and adapt tactics as platforms evolve.