Founding Journey cover image

Founding Journey

How Arjun Mahadevan Raised $1 Million In 2 Minutes

Apr 2, 2025
58:36

Arjun built a $100M startup by helping other founders incorporate and start their own. Along the way he went through Y Combinator and built an audience of over 80,000 people on X and LinkedIn.


📚 1,800 Pitch Decks (Free) → deck-database.carrd.co


Follow Arjun’s journey:

🐦 X → x.com/ArjunMahadevan 

💼 LinkedIn → linkedin.com/in/mahadevanarjun 

🚀 Startup → doola.com


Follow us:

🔔 Subscribe →youtube.com/@callmehouck?sub_confirmation=1 

📝 Newsletter → join.foundingjourney.com 

📈 Founder Membership → upgrade.foundingjourney.com 

💼 LinkedIn → linkedin.com/in/michael-houck


In this conversation we discuss:


Founder Mode

  • (00:00) — Intro
  • (04:09) — Fundraising skills applications to life
  • (05:07) — Creating a founder brand
  • (06:35) — How Arjun is thinking about AI
  • (12:07) — Advice to a first-time founder
  • (24:31) — What Arjun took from working at Dropbox
  • (26:35) — Dealing with failure as a 1st-time founder


Fundraising

  • (01:13) — How to raise $1M in 2 minutes
  • (14:45) — Going through OnDeck & Y Combinator
  • (17:59) — doola’s value prop
  • (21:03) — doola’s pivot during YC batch


Startup Strategy & Operations

  • (08:01) — Why doola niched down to E-commerce
  • (10:21) — Why data isn’t as actionable as we think
  • (30:25) — Importance of asymmetric upside
  • (44:08) — How to know when to build vs. partner with external vendors
  • (46:36) — Incorporation
  • (50:38) — Importance of bookkeeping


Growth

  • (32:38) — The content funnel
  • (35:25) — Creating content for systems
  • (37:45) — Content platforms to be excited about
  • (41:09) — Why any problem can be solved by talking to customers


Rapid Fire

  • (53:23) — Who is one investor you’d recommend?
  • (53:44) — One thing you’d change about startups?
  • (54:29) — Advice for first-time founders?
  • (55:33) — Something you believe that most disagree with?

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