Millionaire University

165. How to Create Recurring Revenue Through a Productized Service With Russ Perry

Sep 6, 2024

56:18

Feeling burnt out by freelance gigs? Tired of inconsistent income and trading hours for dollars? In this episode, host Brien Gearin is joined by Russ Perry, founder of Design Pickle, a subscription-based graphic design service. Russ shares his journey from being a struggling creative agency owner to scaling Design Pickle into an eight-figure business. They dive into the challenges of running an agency, the importance of productizing services, and how consistent effort, clear processes, and leveraging global talent fueled his success. Russ offers key entrepreneurial insights on the power of coaching, staying focused, and solving problems creatively. This episode is packed with actionable advice for freelancers and business owners looking to scale!

What we discuss with Russ:

+ Productizing Services: Turning a freelance model into a subscription-based business

+ From Burnout to Success: Russ’ journey from agency owner to eight-figure business

+ Consistency Is Key: The importance of steady, focused effort

+ Global Talent: Leveraging international designers for scalability

+ Value of Coaching: Importance of mentorship and learning from experts

+ Decision Filters: Using decision-making criteria to stay focused

+ Recurring Revenue: Inspired by SaaS businesses for stable income

+ AI Integration: Using AI tools to streamline design processes

+ Scaling a Remote Team: Growing a global workforce of 700+

Thank you, Russ!

Check out Design Pickle at DesignPickle.com.

Listen to the Jar of Genius podcast.

Connect with Russ on LinkedIn.

Watch the video podcast of this episode!

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