The Sports Stars Building A Multi-Million CBD Empire | George Kruis & Dom Day

Bio.

George Kruis and Dom Day aren’t your average founders, they’re former international rugby stars who went from scrums and stadiums to supplements and Sainsbury’s. As ex-Saracens teammates, their journey from elite athletes to co-founders of wellness brand ‘FourFive’ is full of unexpected pivots, hard-won lessons, and big wins in both the worlds of e-commerce and retail.

In this episode, George and Dom get real about the moment they knew they had something special with FourFive, how they tackled the transition from rugby to retail, and the mindset shift that came with life after sport. From leveraging their athlete networks to landing shelf space in major retailers, they unpack how they found their “unfair advantage” and built a trusted name in the crowded wellness space. Including the challenges of scaling and building a brand around a highly regulated product, CBD.

They talk Shopify, subscriptions, investor relationships, and even the science (or lack of) behind whether FourFive can really cure a hangover. We say it can.

If you're a founder, athlete, or someone in between, this one’s packed with energy, insight, and inspiration. And a good load of laughs too.

Timestamps

0:00 Trailer

01:30 The Back Heel Conversion

02:56 The Aha Moment for FourFive/ The Idea for FourFive

05:10 Transitioning from Rugby to Entrepreneurship

07:55 Finding the Right People and Support

09:15 Lessons in Communication

09:52 Preparing for Life After Rugby/ Tapping into your Network

14:18 Lean into your Skillset/ Finding your Unfair Advantage

17:17 Getting into retail/ Sainsbury's

20:43 The Ecom Pivot

22.06 The Parallels between Sports Teams and Businesses

29:35 Goal Setting

31:49 Is FourFive a Hangover Remedy?

36:53 Challenges of being in the CBD Space

40:17 Shopify + Subscriptions

43:38 Influencers and Investors

46:15 Jack's POV