Economist Podcasts Slop stars: why AI-generated content could help creators
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Dec 22, 2025 
Join Tom Wainwright, Media editor at The Economist, and Emma Irving, News editor in Hong Kong, as they dive into the implications of AI-generated content. Tom discusses how AI is democratizing creativity, benefiting amateurs while challenging mainstream creators with copyright issues. He also highlights how algorithms can boost attention for both established stars and new creators. Meanwhile, Emma explores the resurgence of yellow-gold engagement rings, tracing its comeback to cultural trends and rising gold prices, making traditional choices trendy again.
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AI Lowers The Barrier To Content Creation
- AI tools let non‑technical creators produce professional-looking content quickly.
- This democratisation creates new creators and new income opportunities for amateurs.
Platforms Gain Power From More Creators
- Platforms may gain leverage as millions of amateurs flood them with content.
- That dilution reduces bargaining power of mainstream studios and big creators.
More Content Often Boosts Superstars
- Despite a surge in content volume, algorithms still concentrate attention on top stars.
- The biggest creators continue to grow even as the long tail expands.