This week we are joined by Simon Rowe, VP of Sports Marketing at Pentland Brands, the name behind some of the world's best loved sports, outdoors and lifestyle brands. At a time when the sports industry faces disruption and challenges in almost every sector it operates in, Simon explains with refreshing candour how Pentland is approaching the rapidly changing marketplace to engage and the ever-evolving consumer behaviours of the increasingly digitised 21st century.
Are You Not Entertained?