Future of UX | Your Design, Tech and User Experience Podcast | AI Design #106 AI, UX & Sustainability: Designing a Future That Works for Everyone with Thorsten Jonas
Mar 27, 2025
Thorsten Jonas, founder of the Sustainable UX Network, dives into the vital intersection of AI, UX, and sustainability. He discusses the hidden environmental costs of digital products and why sustainable UX goes beyond merely 'green' design. Practical tips emerge for reducing carbon footprints in digital projects and fostering responsible AI experiences. Thorsten emphasizes the importance of transparency and ethical practices in technology, urging designers to adopt a human-centric approach for a sustainable future.
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Sustainable UX Defined
- Sustainable UX considers the broader ecosystem impacted by design choices.
- Positive user experiences can create negative consequences elsewhere, socially or environmentally.
Sustainability vs. KPI
- Sustainability isn't a key performance indicator (KPI) and doesn't directly generate revenue.
- This explains why big tech companies often neglect it.
Quick Sustainability Wins
- Start by assessing your website's carbon footprint with online tools.
- Look for 3-5 quick wins, like optimizing images or removing unnecessary videos, to reduce impact.