How to live your company values when the rubber hits the road, with Lisa-Maree Blumenfeld

What happens to your values as leaders and business owners when the rubber really hits the road?

In this timely and critical episode, we explore what it truly means for businesses to live their values—not just when things are easy, but when it really counts. Recorded just a week after Donald Trump’s 2025 inauguration, this conversation comes at a pivotal moment as businesses across the U.S. face unprecedented challenges. With new executive orders and shifting workplace dynamics, how can leaders ensure they’re supporting and protecting their teams in meaningful ways?

Our guest, Lisa-Maree Blumenfeld, is the founder of Retain, a HR consulting firm that has been helping startups and mid-sized companies build strong, compliant, and values-driven cultures for years. With over 25 years of experience across fast-growing startups and established corporations, she brings a rare blend of expertise, empathy, and real-world insight into how businesses can uphold their principles when it matters most. Currently, she’s also the co-founder and COO of Eleven, a communication platform designed to help empower leaders to up level conversations with their teams. Lisa-Marie joins us to share her expertise and practical insights on how businesses can navigate these turbulent times while staying true to their core values.

This isn’t your typical HR conversation about policies and procedures. We talk about:

• The executive orders Trump signed upon taking office and their impact on businesses and employees.
• How companies can move beyond messaging to take meaningful action in supporting their people.
• The challenges of speaking out against injustice while maintaining professional boundaries.
• The delicate balance between responding to emotion and panic versus focusing on facts.
• Strategies for leaders to create a supportive, purpose-driven workplace during politically charged times.

If you’re a business leader or founder navigating these difficult decisions and striving to build a purpose-driven company, this conversation will challenge you to think about how your values show up in the real, everyday experiences of your employees.

Grab a coffee, settle in, and listen as Lisa-Marie gets on her soap box about leadership, integrity, and the real-world implications of living your company’s values.

Resources & Links:

Email Lisa-Maree at lisa@retainhr.com
Connect with Lisa-Maree on LinkedIn
Learn more about Retain
Explore Eleven

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