The Rise of Dupes in the Fashion Industry

The market for fake designer fashion, known as dupes, is booming due to influencers and social media users showcasing their affordable knockoff finds. Young people, influenced by rising prices and cost of living challenges, are proudly embracing dupes as a way to shrug off the stigma of not being able to afford the real thing. However, buying cheap imitation products not only detracts from the original designer's work, but also has significant environmental costs. Brands are responding by hosting events like dupe swaps to highlight the higher quality and durability of their authentic products compared to knockoffs made with lower quality fabrics.