They say you can't turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the customer at the center of the business organization. Millions of dollars are being spent on consultants to relearn what was once common sense, practiced by the great entrepreneurs from the turn of the century to the mid-1950s. In this episode of our Entrepreneur Heaven Series, we will explore the wisdom of George Eastman, James Cash Penney, The Wright Brothers, and Anita Roddick. Wisdom is timeless, and occasionally turning back the clock is the wisest course of action. Sometimes history is our best teacher.
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD