The Part Listeners Didn't Skip: Behind the Scenes of a Top Food Brand's Product Development Process - from our conversation with Huel's Co-Founder James Collier #75

What does it take to build a product that’s nutritionally complete, scalable, and still tastes good?

James Collier, Co-Founder of Huel, pulls back the curtain on the process behind their most iconic launches.

In this episode, he shares how the team navigated nutrition, solubility, and even internal debates to create products like the Black Edition and protein line. From balancing competing priorities to rethinking the idea of "perfect" food, James offers an unfiltered look at what it really takes to build a best-selling food brand.

In just 9 minutes, you’ll learn what most people never see: the science, the compromise, and the speed behind innovation.

You can listen to our conversation with James ⁠here⁠.

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