EPISODE SUMMARY

Remember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generating leads. But to maximize that benefit, it’s crucial for software founders to have the right know-how.

Fortunately, Accelevents Founder and CEO Jon Kazarian has a ton of experience in leveraging events for an outstanding amount of leads. He discusses with B2B SaaS Sales Coach and Host Matt Wolach how to execute events to lead to a lasting relationship with your attendees. Watch and find out how you can quickly generate a ton of leads from a single event!

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 232, “How an Event Can Generate a Huge Amount of Leads – with Jon Kazarian”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Jon Kazarian, Founder, and CEO at Accelevents

TOP TIPS FROM THIS EPISODE

Identify the CTA of the Event
Utilize Live Event Information
Set Advanced Meetings for Attendees
Let Partners Promote in Your Event
Get Human Customer Support

EPISODE HIGHLIGHTS

Events are Massive Lead Generators
Events Are About Creating Experience
Events Are Networking Opportunities

Get even more tips by following Matt elsewhere:

232: How an Event Can Generate a Huge Amount of Leads - with Jon Kazarian