Experience This! Travel Industry Insights and Opinions Season 3. Episode 9 - Murray Decker
Aug 12, 2025
Murray Decker, the founder and CEO of Tour Amigo, dives into the world of multi-day tours and the tech that supports them. He reveals the unique challenges of this sector compared to single-day experiences. Murray discusses the transformative impact of SaaS on travel operations and the rising importance of online booking systems. He also highlights the significance of data protection in travel and explores the enticing opportunities for digital nomads seeking to leverage tech in innovative markets like Tuscany and Singapore.
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Multi-Day Tours Are Far More Complex
- Multi-day tours contain many more moving parts than single-day products.
- Murray Decker points to accommodations, dynamic availability, and nested packages as key added complexities.
Estimate: 57,000 Operators Worldwide
- Murray Decker's research unexpectedly found roughly 57,000 multi-day operators when counting DMCs and emerging markets.
- He broadened the definition to include guided, self-guided, rail, bike, river, and private-group formats.
Core Definition: What Counts As Multi-Day
- Define multi-day as journeys of two days or more that move between destinations.
- Murray Decker excludes simple hotel vacations and focuses on itinerant packages with daily activities.