Brand And Deliver - What The Sixth Form Prom Taught Me About Marketing - with Kate Martin

In this episode of Brand & Deliver, your go-to podcast for ROI-focused marketing strategies in the professional services industry, join Alex Lewis and Dan Gibson as they sit down with Kate Martin, Chief Marketing Officer at Gate One. Gate One, a prominent digital and business transformation consultancy and part of the Havas Group, is renowned for creating meaningful change for some of the world's most fascinating and influential organisations. Kate's illustrious career spans various marketing roles at distinguished firms such as Deloitte, BCG, and, of course, Gate One. Over the years, she has successfully overseen marketing teams of all sizes, developing impactful strategies, executing multichannel global campaigns, and driving business growth. However, like many marketers, Kate faced challenges during the pandemic in 2020, which prompted a complete overhaul of her team's strategy when she was in a global events role. In this episode, you’ll gain insights into how Kate and her team navigated this shift, her key takeaways from the experience, and the essential components of effective event marketing for consulting firms. Alex, Dan and Kate’s fascinating discussion covers: - Scaling and leading your consultancy marketing team - Winning over internal stakeholders for marketing success - Aligning strategies to business objectives and adapting to evolving business needs - Fostering creativity amongst your team - Developing a holistic event strategy If you’re keen to explore what successful event marketing for consulting firms looks like, this is a must-listen. Tune in now.