Power User with Taylor Lorenz
Tween Podcasters Are Taking Over the Internet
Apr 24, 2025
EJ Dickson, a Senior writer at New York Magazine's The Cut, dives into the vibrant world of tween podcasters, revealing how kids aged 8 to 13 are transforming media from their bedrooms. They explore the impressive rise of youth-led shows like the MD Foodie Boys and SaltyBoys, discussing their unique takes on topics like school lunches and celebrity interviews. The conversation highlights the technological accessibility fueling this trend and the balance between authenticity and influence, showing how these young voices are reshaping content creation for future generations.
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Quick takeaways
- Tween podcasters are gaining popularity by using high-quality equipment and gaining brand support, reshaping media for younger audiences.
- The rise of young creators empowers them to share their diverse narratives, reflecting their perspectives while introducing new content creation challenges.
Deep dives
Rise of Tween Podcasting
Tween podcasting is rapidly growing, with a significant increase in young creators, particularly those aged 8 to 13. The ease of podcasting compared to other content creation formats, such as YouTube, has made it accessible for this demographic, as they often find it easier to discuss topics without the intricacies of video editing. Influences from popular adult podcasts have also drawn tweens to the medium, allowing them to emulate successful creators and dive into content that resonates with their peers. This trend reflects a larger cultural shift towards podcasts as a mainstream form of entertainment that captures the interest of younger audiences.
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