Gen Zers want to share their location with friends and family for social and safety reasons. Businesses could profit from this trend. Also discussed: Spotify's profitable quarter and Kim Kardashian's venture into men's underwear market.
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Quick takeaways
Gen Zers prefer sharing their location for social and safety reasons, which businesses can leverage for customized promotions.
Spotify achieved its first quarterly profit by raising prices, reducing staff, and trimming marketing budgets.
Deep dives
HubSpot Sales Hub: Boosting Sales Performance
HubSpot Sales Hub is an all-in-one sales software that helps sales teams prospect smarter and grow revenue faster. With its prospecting workspace, reps gain a cohesive view of their work, enabling them to focus on building relationships with customers. The new deal management tool allows reps to easily categorize and prioritize deals, facilitating accelerated revenue growth. Sales Hub is designed for smart sales teams looking to achieve their revenue targets and finish the year strong.
Gen Z's Proclivity for Location Sharing
Gen Zers show a strong preference for sharing their location, a trend that re-emerges among younger demographics. Apps like Snapchat's Snap Map and Apple's Find My iPhone facilitate this behavior. While concerns for safety and privacy arise, many view location sharing as a way to stay connected and enhance safety, especially for young people going on dates or walking home alone at night. Businesses can leverage location data to offer customized promotions and gain insights into customer habits and needs.
The Profitability of Spotify and Other Tech News
Spotify pleasantly surprised with its first quarterly profit, generating $68.9 million in the last financial quarter. This achievement came after Spotify raised prices, reduced staff, and trimmed marketing budgets. Meanwhile, Google temporarily suspended live traffic data for its apps in Israel and Gaza due to the ongoing conflict. Amazon is striving to keep up with Walmart Plus by adding veterinary telehealth to its offerings. The Boring Company, Elon Musk's tunneling startup, now boasts a $7 billion plus valuation, despite limited business activities. Additionally, Kim Kardashian's brand Skims enters the $5.7 billion men's underwear market with the release of new products.
Spotify's Profitability, Google Maps and Waze, Amazon vs Walmart Plus, The Boring Company, Kim Kardashian's Men's Underwear, and the Trend of Gen Z Sharing Location
Gen Zers want their friends and parents to know where they are. For them, it’s part social and part safety. For businesses, it could lead to profit. Plus: Spotify’s profitable quarter and Kim Kardashian’s venture into the men’s underwear market.
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