223: The Yield Wars - with Tara Eames Durante, President, Caerus Communications

Welcome back to America’s leading higher education podcast! In this episode, sponsored by Claremont Lincoln University, we welcome Tara Eames Durante, President, Caerus Communications. Listen in as Tara talks about why she believes 2021 might be the most competitive yield season in the history of higher education. 

Tara is an award-winning marketing communications professional with twenty years of experience. She worked on projects for higher education institutions, independent schools, distribution and logistics corporations, tech firms, executive coaching consultants, and nonprofit organizations.

She founded Caerus in 2019 to expand my portfolio’s range of projects and clients. But her story starts in the 1970s and 80s, when her father would bring her to work with him at a Philadelphia ad agency, and talk shop most nights across the kitchen table.

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