Jimmy Williams, Co-Founder & CEO @ Urban Jungle

Jimmy Williams is the Co-Founder and CEO of InsurTech, Urban Jungle. Jimmy started out in consulting before pivoting towards insurance following his own frustrating experience trying to secure a policy. In 2016 Jimmy launched Urban Jungle in the hope of providing an alternative offering in what he increasingly saw as an unfair, expensive and slow moving sector. Having recently closed an $11.4m Series A round the company hopes to continue building its reputation as one of the key disruptors in insurance. 

Jimmy joined Riding Unicorns to discuss his transition from consulting to entrepreneurship. We learn how freelancing helped bridge that gap. We also probed Jimmy on how he went about finding and recruiting his fellow co-founder, Greg Smyth. Finally we dive into his personal philosophy on culture and why he prefers to overlook certain favoured metrics when trying to scale his business. 

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