Seth Godin (REPLAY): When Reassurance Doesn't Work

Hello and welcome back. I'm replaying some old favourite episodes this week while I am on holiday. This episode was recorded in April 2017 (three years ago, WHAT). Seth Godin is a legend. The author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He is something spreads ideas and writes about marketing, leadership and change. Some of his most well-known books are Linchpin, Tribes, and Purple Cow which I mention on this podcast in conversation. It's a book that has really inspired me - it's all about how to be remarkable and stand out. His blog (which you can find by typing "Seth" into Google) is one of the most popular in the world. Seth is well-known in the publishing industry, mainly since launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His newest book, What To Do When It's Your Turn, is already a bestseller. We talk about personal branding, fear, education, making decisions and teaching yourself. I hope you enjoy this episode.

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