Scale Your SaaS 254: How to Differentiate from the Competition - with Ton Dobbe
EPISODE SUMMARY
The software industry is highly competitive, with numerous companies offering similar products and services. Despite a company's confidence in its superiority, the challenge lies in differentiating itself from the competition in the eyes of the market.
In this week’s episode of Scale Your Saas with host and B2B SaaS sales coach Matt Wolach, Ton Dobbe, the author of "The Remarkable Effect" and Chief Inspiration Officer and Founder at Value Inspiration, offers guidance on how to stand out and gain more wins by effectively positioning oneself against the competition.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS
Episode: Episode No. 254, “How to Differentiate from the Competition - with Ton Dobbe”
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Ton Dobbe, the author of "The Remarkable Effect"
TOP TIPS FROM THIS EPISODE
- Hire a Coach or Get a Mentor
- Don't Try to Please Everyone
- Differentiation is Key
EPISODE HIGHLIGHTS
- Build a Lasting Impression
- Always Strive to Innovate.
TOP QUOTES
Ton Dobbe
[04:12] “You realize that this one thing bubbles up every time again, it's like, okay, traction is there. But it's not predictable; something is wrong. And once you get it predictable, and you can get this flywheel going now, things start moving the right way.”
[09:02] “Create something valuable and desirable, and the combination of the two is really important. Because something valuable is, of course, that's the Holy Grail.”
[15:58] “Focus on the essence. What words like focus come up? But more importantly, is that I really drill down into, what is the real problem we're trying to solve here.”
Matt Wolach
[06:17] “It's hard sometimes when you're in the moment to see it. That's why I think having a coach for people to work with you is so great.”
[11:35] “Much better to make sure that you differentiate, make sure you separate, and they identify you as someone who this is an organization slash person slash tool product that can help us and get us to where we're going to, and the others will not.”
LEARN MORE
To learn more about Ton Dobbe and Value Inspiration, visit: https://valueinspiration.com/.
You can also find Ton Dobbe on LinkedIn at: https://www.linkedin.com/in/tondobbe.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: