Growing a Full-Service, White-Label Agency with David Kauzlaric and Erich Schaefer [The Opportuity Ep.142]

Aug 15, 2023

Entrepreneurs David Kauzlaric and Erich Schaefer, co-founders of Agency Elevation, share their journey to success. They emphasize transparent pricing and the importance of focusing on a specific niche. They discuss the challenges of managing a diverse agency offering various services and retaining key employees. They also provide advice on growing and scaling an agency, including the importance of proving real value and connecting with clients.

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Introduction

00:00 • 2min

The Journey of Starting a White Label Agency

01:57 • 5min

Challenges of Global Teamwork and Deep Integration with Other Agencies

07:01 • 2min

Managing a full-service, white-label agency

09:04 • 9min

Challenges of Retaining Key Employees and Pricing Strategies

18:10 • 27min

Organizational Structure and Growth at the Agency

44:41 • 2min

Advice for Growing and Scaling an Agency

46:40 • 3min

Many highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets.

Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need.

But building an agency is no walk in the park. How do you rise above the noise and claim your spot in this highly competitive arena?

In this episode, we sit down with two entrepreneurs who’ve walked the talk—David Kauzlaric and Erich Schaefer, the minds behind Agency Elevation. This full-service, white-label agency offers a suite of digital solutions, including SEO, PPC, Facebook Ads, and TikTok Ads.

Join us as they pull back the curtain on their journey to agency success.Diving into their strategy, David and Erich unveil the blueprint of Agency Elevation's triumph.

One standout element? Transparent pricing. While many agencies play the hidden-cost game, David and Erich defy the norm by showcasing their pricing upfront, fostering trust and transparency.

With a 100% US-based team, Agency Elevation eliminates the hurdles of time zones and communication, ensuring swift turnarounds and effective collaboration.

They also walk us through the common characteristics that successful agencies share. The most important ingredient of success? Focusing on a specific niche. According to David and Erich,

“Niche-focused agencies are the easiest to scale because you can get instant credibility with just good branding. All you need is a good offer, good branding, and experience or results in that industry. We see guys going from zero to multiple seven figures in three or four years because they're niche focused.“

So, whether you’re a budding entrepreneur with dreams of agency ownership or a seasoned player aiming to amplify your agency's performance, this episode holds the key. Enjoy!

Topics Discussed in This Episode:

David and Erich’s entrepreneurial journey and how they started their agency (02:09)
Why Agency Elevation is 100% US based (05:02)
How David and Erich manage to serve a high variety of niches and services (09:03)
How the agency is structured in order to scale and stand out from the crowd (18:11)
The service hierarchy that David and Erich recommend to their customers ( 22:22)
Why David and Erich prioritize being transparent about their pricing (25:12)
The common traits of successful agencies (33:24)
The benefits of niching down vs building a general agency (37:18)
David and Erich's approach to scaling sustainably (42:06)
Top advice for agency owners who are looking to start and grow (46:55)

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Sit back, grab a coffee, and peek behind the curtain of a successful white-label agency!