Educate Google about your brand and control your customer journey narrative - Leanne Summers

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.

Talking points include:

- How do you Educate Google about your brand?

- In which aspects of your customer journey can you control your narrative?

- How do you control your narrative?

- What measurable impact does this have?