Franchise Secrets Podcast Why Billionaires Invest DIFFERENTLY (And How You Can Too)
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Aug 26, 2025 In a fascinating discussion, Bob Fraser, entrepreneur and author of 'Invest Like a Billionaire,' reveals how billionaires approach investing as a structured business. He shares insights on resilience, spotting early winners, and avoiding common investor traps like the 60/40 portfolio. Bob also discusses overlooked strategies like private credit, liquidity planning, and tax structures that can save millions. He emphasizes the importance of diversifying investments beyond one's business to build lasting generational wealth.
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From Dot‑Com Wins To Painful Losses
- Bob lost large fortunes twice: once in the dot-com crash and once in the financial crisis, which shifted him to private markets.
- Those experiences made him focus on safer private-alts strategies and building Aspen funds.
Investing Is A Business Discipline
- Institutional investors treat investing like a business, doing research, hiring experts, and attending conferences.
- Individual investors usually hand money to advisors without understanding where it's going or doing the math themselves.
Run The Liquidity Math First
- Calculate your three-to-five-year liquidity needs and keep that in cash, bonds, or a line of credit.
- Deploy the rest into higher-return investments instead of letting cash sit unproductive in bank accounts.
