Managing Avalanche Risk, Managing Pandemic Risk: A Conversation with Dr. Angela Dunn.

Dr. Angela Dunn is the State Epidemiologist for the Utah Department of Health. In this episode: messaging the problem as you're learning about it; public safety and risk guidelines; cascading risks; marketing problems; the risk/reward balancing act; the single overriding communications objective; effecting behavior change; sticky messaging; culture eats strategy for breakfast; irreproducible accents.