
The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.486 ~ Billionaire Jeff Hoffman Shares His Story & Mindset
Jan 6, 2021
Join billionaire Jeff Hoffman, co-creator of Priceline and founder of several companies, as he shares insights from his extraordinary career. He discusses his entrepreneurial journey, from a Yale startup to creating airport check-in kiosks. Jeff emphasizes finding valuable problems and designing a fulfilling life over merely pursuing a job. He reveals how human capital is more crucial than funding and offers tips on hiring for cultural fit. Plus, he highlights post-COVID opportunities and stresses the importance of sleep and cross-industry innovation.
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Design Your Life First
- Decide what life would make you happy before choosing a job or business direction.
- Then become valuable to the people or industry that can enable that life by solving their problems.
Kiosk Sparked From A Missed Flight
- Jeff missed a flight and saw long check-in lines, which sparked his kiosk idea.
- He built airport check-in kiosks and created a job that let him travel the world selling them.
Solve Real Problems To Become Valuable
- To be an entrepreneur, study an industry deeply to find problems others can't solve.
- Then solve those problems and become the go-to person for that industry.



