This Day The Chicken Tariff That Led To Huge Trucks (1962)
Jul 1, 2025
In July 1962, six European countries clashed with the U.S. by imposing tariffs on American chicken, igniting a poultry trade war. The repercussions rippled into the American truck industry, prompting innovative shifts towards larger vehicles. Delving into the interplay between chicken tariffs and the automotive sector, the hosts highlight the unexpected impact on consumer choices and market dynamics. With a humorous comparison of profit margins, they reveal how chickens and pickups laughably intersect in the economic landscape.
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1962 European Chicken Tariffs
- Six European countries increased tariffs on American chicken in 1962 to protect their budding agricultural industries.
- This move was part of Europe's efforts to rebuild its economy after World War II and resist U.S. market dominance.
Post-War Chicken Market Dynamics
- Post-WWII Europe relied on cheap American chicken as it rebuilt, causing local producers' concerns.
- Europeans claimed American chicken was inferior and pushed for protective tariffs to support domestic farms.
Chicken Tariff's Political Impact
- By August 1962, U.S. chicken exports lost about 25% of sales, equating to $26-$28 million.
- This issue became a top political agenda alongside major Cold War crises, showing its significance.