Topics discussed in the episode:

• 00:25 - 02:40 The Story Behind Yvi's Branding
• 02:47 - 05:20 How Yvi is productizing her consulting business.
• 05:30 - 06:40 Helping people build their business in ClickUp
• 06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup
• 08:00 - 11:50 Yvi and YouTube
• 12:00 - 13:20 The 10x10 Formula Strategy
• 13:21 - 15:00 Shifting her approach problem-based learning
• 15:15-16:50 The art of repurposing content
• 16:50-19:30 Client Acquisition
• 19:30-25:00 What is The SOAR Framework?
• 25:00 - 26:00 Why do 95% of Yvi's clients use ClickUp?
• 27:00 - 29:00 Being a ClickUp Consultant

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Resources mentioned in this episode:

• Yvonne Heimann's Linkedin
• AskYvi's Website
• The SOAR Framework
• Gray MacKenzie's LinkedIn
• ZenPilot Website