Topics discussed in the episode:

00:25 - 02:40 The Story Behind Yvi's Branding
02:47 - 05:20 How Yvi is productizing her consulting business.
05:30 - 06:40 Helping people build their business in ClickUp
06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup
08:00 - 11:50 Yvi and YouTube
12:00 - 13:20 The 10x10 Formula Strategy
13:21 - 15:00 Shifting her approach problem-based learning
15:15-16:50 The art of repurposing content
16:50-19:30 Client Acquisition
19:30-25:00 What is The SOAR Framework?
25:00 - 26:00 Why do 95% of Yvi's clients use ClickUp?
27:00 - 29:00 Being a ClickUp Consultant

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Resources mentioned in this episode:

How To Scale Your Agency's Operations With The Right System And People With Yvonne Heimann