Let’s collaborate: How Jaguar Land Rover is creating circular partnerships
Nov 21, 2023
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Reuben Chorley, Sustainable Industrial Operations Director at Jaguar Land Rover explains how i-Pace Jaguar car batteries are given a second life in renewable energy sector. The importance of collaboration in achieving a circular economy, repurposing batteries for energy storage, and collaboration in the automotive industry are discussed. Jaguar Land Rover's journey towards a circular economy model is highlighted, focusing on recycling opportunities, promoting renewable resources, and driving collaboration and regulation for a sustainable future.
Jaguar Land Rover partners with Wikes Engineering to repurpose car batteries for renewable energy storage, addressing grid demand fluctuations.
Collaboration is crucial in bringing circular methods into business and driving the transition towards electric vehicles.
Deep dives
Importance of Collaboration on the Circular Economy Journey
Jaguar Land Rover is focusing on the triple bottom line - people, planet, and profit - to ensure responsible and sustainable business practices. They aim to achieve net zero emissions and have 80% of their sales as battery electric vehicles by 2030. To maximize the potential use of batteries, Jaguar Land Rover has partnered with Wikes Engineering to repurpose them for renewable energy storage, helping to address grid demand fluctuations. They prioritize the circular economy principle of use less, use longer, use again, and are exploring third life options for used car batteries. Collaboration is crucial in bringing circular methods into business, as it allows companies to combine their expertise and resources to drive change.
The Circular Economy Approach to Battery Repurposing
Once a battery is removed from a vehicle, it goes through testing to determine its health and condition. Jaguar Land Rover works with Wikes Engineering to integrate the batteries into shipping containers, creating energy storage systems for wind and solar farms. These batteries are charged during the day and discharged when the grid needs it. The company is also exploring potential third life options for batteries, finding new applications and uses before resorting to recycling. By repurposing batteries and keeping them in use, Jaguar Land Rover is actively advancing the circular economy's principle of extending the lifetime of products and materials.
Overcoming Challenges and Embracing Collaboration
Collaboration plays a vital role in driving circular economy practices within the automotive industry. While competition exists, companies in the industry collaborate legally, sharing technologies and components. The magnitude of transition towards electric vehicles requires collaboration among automakers, governments, and non-governmental organizations to establish charging infrastructure and address common challenges. Effective legislation and regulation are also needed to facilitate a circular approach to business, ensuring compliance, safety, and environmental sustainability. Jaguar Land Rover recognizes the importance of collaboration, applied principals, and finding common ground with like-minded companies to navigate the changes and achieve a sustainable automotive industry.
In this episode, we hear from Reuben Chorley, Sustainable Industrial Operations Director at Jaguar Land Rover. Together we will dive deeper into the world of i-Pace Jaguar car batteries, and how these are being given a second life in the renewable energy sector.