MRR (Monthly Recurring Relationships) with Rosie Sherry
Sep 21, 2021
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Guest Rosie Sherry, community-builder and expert in transitioning community to new leadership, talks about monthly recurring relationships, the unintentional start of a community, exploring community metrics, unschooling children, bucket list dreams, planning for an exit and succession leadership, and investing in personal relationships.
Planning for an exit strategy and finding the right person to take over a community is crucial for smooth leadership transitions.
Categorizing community members based on their level of engagement, and designing different experiences for each level, can enhance community engagement and understanding.
Deep dives
The importance of planning for an exit strategy in community leadership
Rosie Sherry discusses the challenges she faced when gracefully exiting her role as a community leader at Ministry of Testing. She emphasizes the importance of planning for an exit strategy and finding the right person to take over the community. Rosie shares her experience of gradually transitioning leadership and highlights the significance of trust-building and finding someone who is genuinely passionate about the community.
Understanding the concentric circles of community participation
Rosie Sherry introduces the orbit model, which emphasizes the different levels of community participation. She explains the idea that community members can be categorized based on their level of engagement, from observers to advocates. Rosie emphasizes the importance of designing different experiences for each level and using data to understand community members better. She also mentions the concept of gravity, which involves creating value and naturally pulling people into the community.
The value of asking thought-provoking questions
Rosie Sherry discusses the significance of asking questions in community building. She highlights that questions provide an opportunity for community members to participate and connect with each other. Rosie also emphasizes that questions can serve as educational tools and encourage individuals to think critically about their own perspectives and experiences. She believes that fostering a culture of learning and curiosity can lead to better community engagement and connection.
The power of monthly recurring relationships
Rosie Sherry introduces the concept of monthly recurring relationships as a valuable metric for community building. She suggests that focusing on building strong, ongoing relationships with community members is as important as revenue. Rosie encourages community leaders to think beyond financial metrics and consider the long-term value and impact of nurturing meaningful connections within the community.
#006 MRR, or "monthly recurring revenue" is a common, critical metric that businesses key into. Well, today's guest, Rosie Sherry, says that for community-builders that's better expressed as "monthly recurring relationships." In this episode, she offers an array of sound advice. Here's how she came to specialize in community, her approach to transitioning a community to new leadership, and why you should consider using data to better understand your community. Show notes and more at SmartPassiveIncome.com/cx006