Daily Tech News Show
YouTube Traffic Signals Problems - DTNS 4595
Aug 31, 2023
Tasia Custode, host of “AI Named This Show”, joins DTNS to discuss the YouTube invalid traffic bug, the frustrations faced by creators, and YouTube's policy. Also, Signify announces a new security camera for the Philips Hue Line.
31:24
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Quick takeaways
- YouTube creators are experiencing a drop in ad revenue due to 'invalid traffic' on their channels, with YouTube failing to provide clear explanations on the source or nature of this traffic.
- In response to an EU antitrust investigation, Microsoft will separate Teams from its Microsoft 365 and Office 365 suites in the European Economic Area and Switzerland, potentially facing sanctions for its bundling practices.
Deep dives
Invalid traffic affecting YouTube creators' revenue
YouTube creators have been experiencing a significant drop in their ad revenue due to what YouTube calls 'invalid traffic.' Invalid traffic refers to any activity on a channel that does not come from genuine users or users with genuine interest. However, YouTube has not provided clear explanations or details about the specific videos or sources of this invalid traffic, making it difficult for creators to address the issue. The lack of transparency and support from YouTube has left many creators frustrated and searching for solutions. This issue has been ongoing since November 2022, and creators are now banding together to raise awareness and push for a resolution.
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