Reaching Your Digital Audience with Kevin Chan – May 5th 2020

In an age where everyone has a soap-box to stand on, it’s more important than ever to carve out your corner in the digital marketplace – just ask Kevin Chan, Global Director and Head of Public Policy at Facebook Canada.

Kevin Chan is the Global Director and Head of Public Policy at Facebook Canada. In his role at Facebook, he has travelled across the country meeting tens of thousands of small businesses, working with his team to help entrepreneurs grow their businesses and find new markets both in Canada and abroad using both Facebook and Instagram.

“Digital presence is essential, digital presence is easy, and digital presence has zero to minimal cost.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Ceridian, Kevin discusses the importance of treating opening digital channels like you’re opening store doors, especially when local business isn’t so local.