Today on the More Cheese Less Whiskers podcast, we're talking with Stu Swineford from Boulder, Colorado, where they have an agency that helps nonprofit and purpose-driven businesses with their marketing.
We had a great conversation about selecting and narrowing to a single target market. I love that they're crystal clear on who it is they want to work with, and we talked about how they can get more involved in that community in a way that would start providing engaging content for them.
There are so many opportunities, including a nice content marketing strategy involving podcasting, and if you're looking for ideas to connect with your potential customers, this is a great episode.
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